Quote I’ve been pondering “Even if you’re on the right track, you’ll get run over if you just sit there.”Will Rogers

LinkedIn Hashtags – Hashtags # on LinkedIn aren’t really like other social platforms. It can be confusing on how best to use them, what’s trending and whether to even bother. Well, thankfully Andy Foote of Linkedinsights.com has not just created a list of the top 100, he’s even sharing a tool you can use to see the top 170 trending #’s. This can give you even more help on deciding which ones to use. If you’re considering using highly popular hashtags, don’t assume it’ll get you more views however. I’ve been doing my own mini experiments. My conclusion so far that #’s with millions of followers are not generating more views. Niche ones directly related to content, with less followers are. One thing to note if you’re the type who’s # tag happy, 3 hashtags on LinkedIn is the magic number.

Browser extensions you need – I’ve moved from Firefox as my main browser to Google Chrome (mainly for translate reasons). With this I’m discovering some great extensions (some of which are on Firefox too).  Hootsuite has shared a list of the best 15 chrome extensions for social media marketers and it’s a list not just useful for social media marketers. Take a look, I particularly love No. 5, as working with people across timezones is now made easier with Figure It Out.

How Amazon Prime day gets you to buy – In How Amazon Prime Day uses your psychology to get you to buy  Yahoo gives an insightful perspective (backed up by research) on how Amazon rules the world with its Prime day offerings. I’m mixed on Prime day, I like that it’s there for those who can’t afford luxury items without it, though I’m not a fan of how manipulative the promotions can be on our brains. Interestingly I didn’t even know it was Prime day until my brother sent me a message about the good deals he was getting. I guess not digesting news and rarely using Amazon helps me not succumb.

Generalise, don’t specialise – I’ve been interested in this topic for a while now. I find as I’m maturing, being a specialist in something (e.g. my career choice) is working out because of my thirst for being a generalist. This article by The Guardian is a great read about why focusing too narrowly is bad for us. This sentence is particularly interesting “..I discovered research showing that highly credentialed experts can become so narrow-minded that they actually get worse with experience, even while becoming more confident (a dangerous combination)..”

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I hope you have a fantastic weekend doing the things you enjoy with the people you love.

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